Click & Collect combines the benefits of online ordering and buying in-store. You can calmly make your selection online, put the article in the shopping cart, click on Click & Collect and pay for it. Then you can pick it up at the bike shop at your convenience. This saves on shipping costs, plus you can talk to someone in person, in the store, about your product which is very helpful, especially with in technical equipment. Especially with bicycles Click & Collect offers, because the bike often needs to be set up, so you can arrange a pickup with the dealer and be sure that your bike is ready for you.
You can read more about Click & Collect here.